📋 Phase 1 — iOS MVP Launch

Stop paying
$400
for a repair call.

Jamb is the AI-powered confidence engine for everyday renters and homeowners — turning intimidating repairs into achievable, step-by-step wins. No experience required.

See the Strategy ↓
Jamb App
The Problem

DIY should be achievable.
Right now, it isn't.

Most homeowners and renters call a professional for repairs they could handle themselves — not because the task is hard, but because the guidance doesn't exist in a usable form.

💸
$400+
Average Service Call Cost
For a basic repair most residents could DIY in under an hour with the right guidance.
😰
65%
Feel Unconfident in DIY
Nearly two-thirds of residents lack the confidence to attempt even simple home repairs independently.
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👤
👤
👤
3 in 4
Abandon Their Project
Three out of four people give up mid-repair due to a lack of clear, actionable, and jargon-free guidance.
The Market

A massive,
underserved market.

Driven by rising labor costs and a new generation of hands-on renters, the global DIY market is booming — and it's mobile-first.

Global DIY Market$700B+ (2024)
Projected by 2027$850B (5% CAGR)
Mobile DIY Usage65%+ use smartphones mid-repair
45M+
US Renter Households
A rapidly growing demographic highly motivated to maintain and upgrade their spaces without losing security deposits.
65%+
Mobile-First DIYers
Over two-thirds of modern DIYers use their smartphones while actively performing home repairs. Existing tools weren't built for this.
$850B
Projected Market by 2027
The global DIY home improvement market grows at 5% CAGR. Mobile-native apps own less than 1% of this spend today.
The Solution

Three features.
One confident resident.

Jamb's MVP is laser-focused on eliminating the highest friction points of home repair through AI-powered utilities and visually intuitive guidance.

Tutorial Library screen
📚 Feature 01

Tutorial Library

100+ step-by-step guides anyone can follow. Searchable, pictogram-based library categorized by difficulty and trade — Electrical, Plumbing, General, Woodworking. The sticky "Jamb Belt" displays all required tools upfront, so users are never caught off guard mid-project.

📋
200+ tutorialsFrom beginner to advanced, zero jargon
AI Planner screen
🤖 Feature 02

AI Project Planner

Describe your project in plain language. Get a complete, numbered action plan, time estimate, cost range, and a ready-to-shop parts list — generated in under 20 seconds. No expertise required, just describe the problem.

< 20 secondsvs. 20+ minutes of traditional research
Camera Identifier screen
📷 Feature 03

Camera Identifier

Point your camera at any part. Know exactly what it is. AI vision identifies screws, bolts, and valves — returning exact specs, confidence scores, and matching tutorials in under 3 seconds. End the mystery hardware aisle trip forever.

🎯
94% accuracyID any hardware in <3 seconds
Go-to-Market

Paid & organic,
working together.

We seed the app where frustrated people already are, amplify what works organically with targeted paid spend, and own the App Store for our core keywords.

🌱
Organic & Guerrilla
Community-Led Growth
  • Become a helpful member in r/DIY, r/HomeImprovement, r/Frugal — no spam, genuine value
  • QR code flyers in hardware store aisles: "Don't know what screw this is? Scan it with Jamb."
  • Shareable AI-generated project plans create organic word-of-mouth at the bottom of every list
📱
Paid Social & Influencer
Targeted Reach
  • TikTok Spark Ads + Instagram Boosted Reels using UGC-style content — not polished ads
  • Micro-influencer sponsorships (50k–250k followers) in DIY, adulting, and budget-living niches
  • Reddit Promoted Posts targeting r/Homeowners and r/ApartmentHacks with utility-first copy
🏪
App Store (ASO)
Owned Channel
  • High-intent, low-competition keywords: "home repair guide," "identify screws," "DIY project planner"
  • 30-second preview video: unknown bolt → Camera ID → 94% match → AI plan → CTA
  • Screenshots showcasing the Camera ID, AI Planner output, and the Jamb Belt tool checklist
Monetization

Beta to subscription,
done right.

Because AI Planner and Camera Identifier rely on paid LLM and Vision APIs, we introduce a paywall only after demonstrating value and building a 5-star review base.

● Phase 1
0 → 1,000 Users
Free Beta

100% free. Focus is frictionless acquisition, gathering feedback, testing AI accuracy, and earning App Store credibility. Guest mode lets new users try Camera AI once before signing up.

Full Tutorial Library access
Unlimited AI Project Plans
Unlimited Camera ID scans
Build 5-star App Store reputation
✦ Phase 2
1,000+ Active Users
Jamb Premium

Introduce the subscription model with a generous freemium tier to maintain growth momentum while establishing predictable recurring revenue tied to API unit economics.

Free: Tutorial Library + 2 AI/Camera uses/mo
Premium: Unlimited AI Project Plans
Premium: Unlimited Camera ID scans
Premium: Offline tutorial access
Success Metrics

KPIs for Phase 1

Four metrics that tell us whether the product, growth, and unit economics are working — before we flip the subscription switch.

📉
CAC
Customer Acquisition Cost
Blended cost per acquired user across TikTok, Instagram, and Reddit ad spend. Benchmarked against organic channel efficiency to optimize budget allocation.
TFV
Time to First Value
Percentage of users who successfully use the Camera ID or AI Planner within 5 minutes of first opening the app. The "Aha!" moment indicator.
🔁
VC
Viral Coefficient
New users generated per existing user via shared shopping lists and exported project plans. Each shared list carries a "Plan generated by Jamb" footer CTA.
📊
ACR
API Cost vs. User Growth Ratio
Closely monitor LLM and Vision API costs during the free beta to price the subscription accurately and ensure unit economics are sustainable before scaling paid acquisition.